TORONTO — Tim Hortons Orange Sprinkle Doughnut campaign is returning for two days on September 30 and October 1 at restaurants across Canada in support of Indigenous organizations. All of the proceeds from the sales of Orange Sprinkle Doughnuts will be donated to the Orange Shirt Society, the Indian Residential School Survivors Society and New Pathways Foundation in Quebec.
The campaign was first developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised more than $2.6 million for Indigenous organizations.
“It’s a privilege to be working with all three organizations again to help educate and raise awareness of the importance of Indigenous history in Canada,” says Hope Bagozzi, Chief Marketing Officer at Tim Hortons. “The goal of Tim Hortons third annual Orange Sprinkle Doughnut campaign is to help raise funds that directly support our partners and the development of crucial programming and educational opportunities in their communities.”
“As we prepare to launch this year’s Orange Sprinkle Doughnut campaign, we’re truly grateful for our ongoing partnership with Tim Hortons. Their support has been instrumental in helping us provide crucial services to communities in need,” says Angela White, executive director of the Indian Residential School Survivors Society. “Last year, the generosity of Canadians exceeded our expectations, making it possible for us to make a real difference. We look forward to continuing a long and meaningful collaboration, as Tim Hortons continues to stand with us in our mission of truth and reconciliation. Together, we not only raise funds, but also increase awareness and visibility for the important work of the Indian Residential School Survivors Society.”
