The special day, which will mark the launch of FuelYourHealthyLifestyle.com, will feature trampoline artists and B-boy dancers entertaining attendees who will be treated to Weetabix breakfast parfaits. The aim of the day is to promote the new website where visitors can enter a healthy lifestyle contest to win one of five mountain bikes. For every entry, Weetabix Canada will provide one breakfast to a child through the Breakfast for Learning in-school programs.
“We are thrilled to partner with Breakfast for Learning to help ensure school children are receiving a healthy breakfast,” says Jacquie Perlmutter, brand manager, Weetabix North America. “Having provided whole grain nutrition since 1932, Weetabix believes kids need access to, and to learn the importance of a nutritious breakfast to help establish the healthy habits that are fundamental to a healthy lifestyle.”
The contest, which kicks off April 29, ends May 16.