Weetabix To Kick Off Contest for a Cause


VANCOUVER — Weetabix Canada and Breakfast for Learning will join forces for an upcoming promotion that will kick off this coming Thursday during an outdoor Big Breakfast event at the Pacific Centre and TD Plaza in Vancouver.

The special day, which will mark the launch of FuelYourHealthyLifestyle.com, will feature trampoline artists and B-boy dancers entertaining attendees who will be treated to Weetabix breakfast parfaits. The aim of the day is to promote the new website where visitors can enter a healthy lifestyle contest to win one of five mountain bikes. For every entry, Weetabix Canada will provide one breakfast to a child through the Breakfast for Learning in-school programs.

“We are thrilled to partner with Breakfast for Learning to help ensure school children are receiving a healthy breakfast,” says Jacquie Perlmutter, brand manager, Weetabix North America. “Having provided whole grain nutrition since 1932, Weetabix believes kids need access to, and to learn the importance of a nutritious breakfast to help establish the healthy habits that are fundamental to a healthy lifestyle.”

The contest, which kicks off April 29, ends May 16.


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