According to a recent story in The New York Times, the Cooking Channel will appeal to viewers interested in “the grassroots of food culture.” Expect hip, wacky shows like Food Jammers, which features Taco connoisseurs from Canada building strange contraptions.
“The feel and style we’re going for is a little grittier, a little edgier, a little hipper,” Bruce Seidel, the senior vice-president for programming and production for the new channel, was quoted as saying in the Times.
The station also won’t shy away from controversy. According to the Times, The Cooking Channel’s general manager, Michael Smith (not to be confused with Chef Michael Smith), said that he hasn’t ruled out showing a cook break a chicken’s neck on camera. Such a shocking sight might be perfectly in line with viewer expectations, who according to a 2007 Food Network study, said they wanted programs to be “on the cutting-edge of what’s going on in the food world.”
The channel is set to premiere May 31.
