TORONTO — Baskin-Robbins Canada recently submitted a symbolic, virtual cheque to Boys and Girls Clubs of Canada for $20,000 — the result of its annual fundraising campaign in support of the important work of Clubs across Canada. Held from Sept. 1 to Oct. 31, 2020, the campaign generated funds through the sale of Creature Creations, the brand’s newest line of ice-cream treats, as well as donations from the brand’s head office, contributions from local Baskin-Robbins shops and the donation of ice cream (products) and promotional support.
“Once again, Baskin-Robbins Canada has stepped up to support the work of Boys and Girls Clubs in communities from coast to coast to coast,” says Owen Charters, president & CEO, Boys and Girls Clubs of Canada. “The Creature Creations campaign was a creative way to ensure customers were having fun while giving back — and it worked. We are very pleased to continue partnering with an organization that shares our values and puts kids and families first.”
Baskin-Robbins Canada first partnered with Boys and Girls Clubs of Canada in 2017. In four years, the brand and its customers have helped to generate more than $75,000 in cash and in-kind contributions to the cause. Previous community partners of Baskin-Robbins included children’s hospitals and foodbanks.
“Clubs play a great role in our communities,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “This has been especially true in 2020. We’re particularly grateful to our customers for embracing this cause and contributing to the program. You can be sure we’ll be looking to do more in the new year.”
Funds gathered through the program go directly to local Clubs that, in turn, offer a variety of programs from cooking to youth-advocacy programming, leadership building to after-school learning and care. Tailored to the individual needs of each community, Boys and Girls Clubs impacts the lives of youth today so they can be leaders for the future.