VANCOUVER — A&W Canada has become the first QSR brand to launch a nationwide exchangeable-cup program with its A&W One Cup to promote circular usage.
To join, guests can buy an exchangeable One Cup for $3 when they order any beverage. The next time they visit A&W, the restaurant will exchange it for a freshly cleaned and sanitized One Cup and guests will receive a 20-per-cent discount on their beverage.
All A&W restaurants that serve frosty glass mugs are able to exchange an A&W One Cup. To date, A&W has prevented more than 55,000 cups from ending up in landfills since the program’s pilot launch in select Canadian markets and expect this number to grow into millions in the first year of the national launch.
“At A&W, our commitment to our zero-waste journey is unwavering, and addressing the single-use cups waste issue is a significant stride towards our journey to zero-waste. That’s why we’re thrilled to introduce our One Cup program nationwide in Canada. When crafting this program, we prioritized making it effortless, convenient, and accessible for our guests. We do the dishwashing for our guests so that they can enjoy the benefits of using re-usable cups without the hassle,” says Angela Griffiths, VP of Food Safety, Animal Welfare and Environment at A&W.
