MONTREAL — Bâton Rouge Steakhouse & Bar is celebrating its 30th anniversary and re-branding as Bâton Rouge Grillhouse & Bar. Currently, the restaurant has 28 locations in Quebec, Ontario and Nova Scotia.
In celebration of its anniversary, Bâton Rouge Grillhouse & Bar will focus on its passion for the grill. Several offers will be rolled out in all restaurants over the next few weeks and months to mark the day, including ribs at $19.92 in honour of its founding year, a grillhouse tower featuring classics and special-edition retail products, such as ribs, fries and barbecue sauce.
“This is an exciting time for Bâton Rouge. Over the past 30 years, we’ve experienced success and earned our long-standing fame because we’ve stayed true to our history and menu. We’ve also pulled out all the stops to ensure a stellar guest experience. Bâton Rouge has become the go-to grillhouse for all grill lovers,” says Jesse Campeau, Bâton Rouge brand leader.