Blizzard Alert


BURLINGTON, Ont. — Winter is thankfully over, but there’s a high probability of a major blizzard system sweeping through Canada this summer.

Dairy Queen recently unveiled a new, custom-built Blizzardmobile that’s set to travel across North America doling out free Mini Blizzards as part of the 25th anniversary celebration of the popular frozen dessert. The chain intends to give away more than 75,000 of the tasty treats, which are just half the size of the regular 12-ounce items, raising money for the Children’s Miracle Network at the same time.

It’s anticipated that the Blizzardmobile will stop in London, Ont., on May 17, in Toronto on May 18, in Vancouver on July 26 and 27 and in Calgary on August 12 and 13.

“We had a pretty warm winter so we decided it was important to bring the Blizzardmobile to Canada as it makes its journey across North America this summer,” said Denise Hutton, vice-president, Marketing, Dairy Queen Canada Inc. “The Blizzard is our signature product and such a huge part of our DQ culture that it was imperative that Canada be part of the 25th birthday celebration tour.”

All summer long, fans can track the Blizzardmobile’s route on Facebook and Twitter.

“This is a momentous chapter in Dairy Queen history as we celebrate the 25th birthday of our signature Blizzard Treat and the 70th anniversary of the brand,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “Dairy Queen is all about connecting with our customers and the Blizzardmobile will engage Blizzard fans all over North America with the treat they love in exciting new ways.”


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