Kruger Products Launches Cashmere UltraLuxe Bathroom Guide

Kruger Products Launches Cashmere UltraLuxe Bathroom Guide

TORONTO — Kruger Products has launched its Cashmere UltraLuxe Bathroom Guide, an exclusive ranking of some of the best restaurant bathrooms in Toronto.

The guide rates restaurant bathroom excellence on a set list of criteria, including lighting, amenities, comfort and more. Bathrooms scoring 70 and over will secure the prestige of being awarded one (70 to 79), two (80 to 89) or three Fleurs (90 to 100), and a listing in the official guide.

The first three inaugural inductees to the curated guide are DaNico (three Fleurs), Piano Piano (two Fleurs) and And/Ore (two Fleurs) in Toronto.

“When we found out that we were in the inaugural Cashmere UltraLuxe Bathroom Guide, we were super excited. To be recognized for anything is amazing, but truthfully now, it just inspires me to want to design the next [bathroom] even more,” says Victor Barry, CEO, chef and co-founder, Piano Piano.

“Celebrating and recognizing some of Canada’s most beautiful restaurant bathrooms is a natural extension of our country’s amazing culinary scene,” says Susan Irving, Chief Marketing Officer at Kruger Products. “We’re very cognizant to the importance of consumer experience, which makes Cashmere UltraLuxe — our softest, most luxurious toilet paper — the perfect lead for this guide and the soon-to-be coveted Fleur distinction.”

The guide will release additional top-rated bathrooms in Toronto later this year. In the future, consumers and venues will be invited to nominate their favourite Toronto restaurant bathrooms. Toronto is also the first stop for the guide, with additional cities will be added in 2025.

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