EDMONTON — Booster Juice is set to launch a brand new product on September 1, which it’s been teasing with on social media with cryptic blue-themed advertising promoting the hashtag #BlendItBlue.
The teaser campaign features all-blue in-store marketing, traditional and unique outdoor advertising, digital advertising, a street team and social-media marketing. The campaign is meant to build excitement by providing consumers with subtle hints about the new product that will transform the company’s smoothies into a vivid blue using all-natural ingredients.
“Booster Juice is thrilled to be introducing a fun and all-natural product offering to smoothie fans across the country,” says Dale Wishewan, president and CEO, Booster Juice. “The teaser campaign is an exciting way to get consumers talking — we want to know what they think the product will be, so we are asking the question, how will Booster Juice blend it blue?”
