Carlsberg Partners with Waterloo Brewing

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KITCHENER, Ont. — Waterloo Brewing announced a new three-year agreement with Carlsberg Canada to be the sole Canadian producer of Carlsberg’s Somersby Cider.

“Our co-pack strategy has been a key driver of business growth, along with our impressive owner brand performance,” says George Croft, president and CEO, Waterloo Brewing. “We are motivated to be the best co-pack producer in the beer and alcoholic-beverage category in Canada. Carlsberg choosing to work with us shows that we’re on track to be precisely that.”

The partnership is set to represent more than $20 million in incremental revenue for Waterloo Brewing. Croft says that the annual growth rate of their co-pack business is at 29 per cent and is projected to be more than 45 per cent by the end of the next fiscal year.

“Somersby’s partnership with Waterloo Brewing is integral to building the brand in Canada, delivering innovation and improving our service to customers,” says Sebastiaan Besems, president, Carlsberg Canada.

Somersby Cider products produced at the Waterloo Brewing facilities will appear on shelves by the summer of 2020.

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