VANCOUVER — COBS Bread has launched its plant-based cinnamon buns to provide more options to consumers, for a limited time.
The plant-based cinnamon buns are made using plant-based cream cheese icing and plant-based margarine. Sales of the plant-based cinnamon buns were almost 3 per cent of COBS Bread’s overall sales during the first week of the release, which is high for a niche product. They typically have been selling out by 4 p.m.
“Our customers have been telling us that they want more freshly-baked treats that are plant-based,” says Alannah Villella, COBS Bread’s senior Marketing manager of Retail and Brand Experience. “We knew we had a winner when we tested and trialed our Plant-Based Cinnamon Bun. The customer sentiment was that it still had the same great taste as our classic.”
