TORONTO — Copper Branch has partnered with internationally acclaimed actor and plant-based advocate, Mena Massoud. Best known for his starring role in Aladdin, Massoud brings his culinary expertise and devotion to sustainable living as Copper Branch’s first-ever brand ambassador.
As the host of the series Evolving Vegan and author of a successful cookbook of the same name, Massoud has established himself as a leading voice in the plant-based movement. Together with Copper Branch, Massoud will curate special seasonal menus that highlight the brand’s commitment to nourishing, wholesome and eco-friendly dining experiences.
“After having travelled the world in search of the best vegan food on the planet for Evolving Vegan, I found there to be a significant amount of synergy between my goals and those at Copper Branch. Plant-based food is something that’s celebrated all over the world, and by continuing to spread that message together, we can make a real difference,” says Massoud.
“Copper Branch is thrilled to be working with such an authentic and talented advocate for change in the world,” says Trish Paterson, Copper Branch CEO. “Through Mena’s work with his show Evolving Vegan, he has shown that plant-based eating can not only be delicious but can have a real impact on our health and the world. Mena’s global experience and passion will bring new, exciting and innovative thinking to the Copper Branch menu.”
