CRFA’s Garth Whyte Speaks on Industry Branding


TORONTO — Garth Whyte, president of the Canadian Restaurant and Foodservices Association (CRFA), was a keynote speaker at the Distinguished Restaurants of North America (DiRoNa) 20th anniversary conference held recently at Toronto’s Fairmont Royal York.

The CRFA president’s talk, “The Importance of Restaurants in Every Community in North America,” highlighted the Canadian restaurant scene and CRFA objectives. He stated that “to create a positive image of restaurants in Canada, we have to have a united voice to gain politicians and other’s trust.” He added, “This [positive image] is too important to have it limited by a split voice.” To this end, he described the CRFA’s current strategies as being focused on providing information; building business confidence; and “branding” the importance of the industry as a wealth creator. He cited the CRFA’s recent Chef’s Survey and the decision to create CRFA’s own magazine.

On the topic of business confidence, Whyte discussed CRFA’s role in tackling credit-card fees and the B.C. HST controversy. On branding, he cited his visits with provincial premiers “to change the image of our industry.”


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