TORONTO — Earls Restaurants Ltd. has unveiled its new prototype concept at Bankers Hall in downtown Calgary. Earls.67 is a one-off prototype restaurant developed to test all new things in concept, food, drink and design.
Developed in conjunction with Glasfurd & Walker and Ste. Marie — the studios behind some of Canada’s most inspiring independent restaurants — Earls.67 was built around the essence of dining as a social connection, leading the new restaurant to build a menu focused on high-quality ingredients and share plates served in a modern, comfortable and collaborative space.
“Earls.67 is what happens when the best in the business come together to think critically about the future of the restaurant experience,” says Mo Jessa, president of Earls. “Our team has taken a step back and created an opportunity to try all new things in concept, experience, food, drink and design.”
Unique characteristics of the prototype concept include:
- A menu featuring a balance of health and indulgence
- Phil and Sebastian-trained baristas and locally roasted coffee
- A fresh selection of meat and vegetable skewers cooked on a custom Robata Grill
- A commitment to conscious sourcing
- Unique daily and late night promotions including Thursday Rum & Robata and Bubbles & Dogs
- An impressive beer and cocktail program, which includes custom beer growlers and four types of ice
The restaurant is located in a 10,000 sq. ft. multi-use space and features five unique areas designed to fit guests’ different moods and desires — Lobby Lounge, Bankers Bar, Canteen, Beer Patio and a two-level, glassed-in Atrium with private dining space.
The new concept is a move from a traditional chain restaurant to a collective of uniquely compelling restaurants with local relevance. Learnings from the Earls.67 prototype concept will be applied to all areas of the business, laddering up to brand principles such as community and trust and transparency.
