CALGARY — Edo Japan (Edo) has bottled its famous teriyaki sauce, allowing customers to purchase bottles of the signature sauce exclusively at participating Edo restaurants nationwide.
The product launch is part of Edo’s broader strategy to keep up with consumer demand and serve its customers in new ways outside of the restaurant environment. Reinforcing its commitment to remain agile as the industry landscape rapidly changes, Edo’s bottled teriyaki sauce satisfies evolving consumer expectations, differentiating the customer experience by transforming its signature sauce into a pantry staple for consumers across Canada.
“Edo has become a well-established Canadian company over its more than 40-year history and launching this product further amplifies the value of the Edo brand among both our customers and our franchisees by adapting to consumer needs,” says David Minnett, president and CEO of Edo Japan. “Bottling our teriyaki sauce has been a long time coming and we knew the importance of ensuring it was perfect so customers can gift their kitchens with the taste and experience of Edo at home.”
This launch continues Edo’s efforts to advance its business in recent years, opening numerous additional street-front locations across Canada, successfully introducing new menu offerings and launching My Edo App, which offers customers a convenient option to browse the menu and pre-order for even faster pick-up at the restaurant.