TORONTO — Firehouse Subs Canada is expanding in Western Canada with seven new locations opening across Alberta, British Columbia, Manitoba and Saskatchewan through early 2024.
The new restaurants will feature a community design concept, which provides a better dining experience for guests, and a new back-of-house layout with a more efficient flow for crew members.
In 2023, the brand launched a new app in Canada, expanding its loyalty program to Canadian guests for the first time. Firehouse Subs Canada opened its first location in Oshawa, Ont. in 2015, and now has more than 60 restaurants in the province.
Firehouse Subs Public Safety Foundation of Canada, also founded in 2015, has awarded more than $3.2 million in life-saving equipment to first responders and public-safety organizations. As the brand continues to grow, so do the funds raised for the foundation.
“Our flavourful, hot subs, steamed and piled high with thick quality meats and cheeses are ranked among the best in our industry and we know will resonate well with guests across the heartland of Canada,” says Mike Hancock, president, Firehouse Subs. “Along with our franchisee partners, we’re excited to unlock our growth and bring our delicious hot subs to more guests.”