TORONTO — Freshii Inc. has entered into its largest multi-unit franchise agreement with Level Hospitality, founded by Al Velji and Nathan Leitner, for the planned development of 20 new restaurant locations over the next six years throughout Texas.
“We’re very excited to expand our presence in Texas. With an incredible food culture and a large consumer base, which is seemingly growing by the day, we see this as an incredible opportunity to strengthen our foothold in the southern U.S.,” says Adam Corrin, CEO of Freshii. “Nathan and Al have shown themselves to be strong operators, with proven QSR and hospitality experience, a passion for the Freshii brand and a deep knowledge of the Texas market. We have great confidence in their ability to launch and manage a multi-unit business, and are excited to take this next step with the two of them.”
“We’ve spent a lot of time with the Freshii team and have become big fans of its leading healthy QSR offerings,” says Velji. “We’re convinced that Freshii is the brand we want to work with as we build out the Texas better-for-you restaurant market.”
“Freshii’s growing omni-channel presence and its continuing commitment to supporting its franchise system with evolving technology and menu innovation will allow us to meet the needs of today’s health- and-wellness focused customers,” says Leitner.
