TORONTO — Goose Island Beer Company is entering into a Canadian brand partnership with Afrim Pristine, maître fromager and co-owner of Toronto’s Cheese Boutique.
Goose Island and Pristine will work closely together to expand Goose Island’s presence in Canada, beyond its award-winning beer portfolio. Pristine, the only maître fromager in Canada, brings unparalleled experience and enthusiasm to the Canadian food-and-beverage industry and will be an integral member of the Goose Island team in 2018. The collaborative partnership will include recipes and pairings, education around the pairings, events and ongoing brand support.
“Afrim felt like a natural fit for Goose Island and shares our passion for both classic and innovative methods of creating products that Canadians love,” says Bernard Priest, head brewer, Goose Island Toronto Brewhouse. “We’re looking forward to collaborating and exploring new opportunities together this year.”
“Cheese Boutique and Goose Island have a lot in common,” adds Pristine. “We’re both growing and expanding while still celebrating our heritage and the pioneers that have provided the foundation we’re working from.”