GRAND RAPIDS, Mich. — Gordon Food Service has unveiled a new program for its customers called Goodfinds by Gordon, which aims to partner with companies in foodservice innovation to deliver solutions that support communities, customers and the planet.
Participating companies in the Goodfinds by Gordon program are assessed by a team of industry experts, chefs, brand consultants and more. Selected partners must excel in at least one of three program pillars: purpose-driven, people-focused and planet-forward.
The first pillar, purpose-driven, re-instates the program’s top priority of finding purposeful food solutions. These companies are re-thinking processes and food systems, such as sustainable plant-based solutions, approaches to agriculture and saving land and water.
The second pillar, people-focused, looks to support companies that share community-first values, including supporting minority- and women-owned businesses as well as family-owned farms that can benefit through fair-trade, fair wages and more.
The last pillar, plant-forward, outlines the program’s commitment to companies that prioritize sustainability and the planet’s well-being in the food-production process.
“Innovation is in our DNA at Gordon Food Service. It’s at the core of all we do,” says Rich Wolowski, CEO at Gordon Food Service. “We couldn’t be more excited to be launching the Goodfinds-by-Gordon program for our customers. The program will give the purpose-driven companies we partner with the exposure they so rightfully deserve, and our customers the meaningful and delicious products they and their consumers are looking for.”
With this program, Gordon Food Service believes customers will broaden their menus, connect through shared values and contribute to their communities and planet.