Jollibee Continues Aggressive North-American Expansion


REGINA — Jollibee will open its fourth location in the Greater Toronto Area (GTA) at Vaughan Promenade on December 20 and its first store in Regina on December 22. The openings round out a record-breaking year for the brand in North America. 

In 2019, Jollibee experienced unprecedented growth in the U.S., growing at five times the rate of the U.S. industry and exhibiting consistent double-digit growth in terms of same-store sales and profits. In Canada, the brand has rapidly added stores across the country since its entrance in 2016, opening multiple locations in Ontario and Alberta in the past year alone. The brand’s most recent openings in Edmonton and Calgary experienced record-breaking lineups on their opening days. Looking ahead, Jollibee is projecting to grow to 250 stores across North America by 2023 — 150 locations in the U.S. and 100 in Canada.

The new Vaughan Promenade and Regina stores mark Jollibee’s eighth and ninth locations in Canada and 47th and 48th stores in North America, respectively. “It’s important for us to make Jollibee as accessible as possible to our customers so we’re working to have a presence in all the major provinces in Canada,” says Maribeth Dela Cruz, president of JFC Philippine Brands Group – North America. “We knew Saskatchewan had to be next on our list as this province has a strong Filipino community and continues to grow. Regina is the capital of Saskatchewan and one of the major cities in the province so it was the perfect choice for our first store here. As for our Vaughan Promenade store, our plan all along has been to strategically spread out our store network across the GTA.”

Jollibee will be hosting a number of exclusive giveaways around the openings, including an advance tasting for select customers at the Regina store and prizes such as a year’s supply of Jolly Crispy Chicken (a six-piece bucket every month for a year), coveted Jollibee Funko Pop! figures and other Jollibee collectibles. 

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