TORONTO — Kelseys Original Roadhouse has announced the launch of Route 78 Hard Soda, a collaboration with Ketel One Vodka.
Route 78 will be the first hard soda available on tap across all of Kelseys’ Ontario locations.
“Route 78 is named after the birth year of the Original Roadhouse, 1978,” says Shannon Lawler, director of Marketing, Kelseys Original Roadhouse. “Our brand heritage is inspired by our founders’ adventure-filled road trips and we wanted the hard soda to provide something a little different — a little more original.”
Route 78 is a blend of Ketel One Vodka, dry citrus liqueur, a hint of natural cane sugar and a blend of spring waters that include natural lemon, lime and grapefruit flavours.
“It was important for us to develop an authentic and unique hard soda in a draught format exclusively for the on-premise occasions, while aligning our efforts to raise funds and awareness for a tremendous cause,” says Nathan Cameron, Beverage director, Recipe Unlimited. “Route 78 has an incredibly fresh taste profile and delivers an abundance of flavour but finishes with a crisp refreshing finish.”
In addition to the launch of the Route 78 Hard Soda, with the purchase of any Ketel One Vodka cocktail at a Kelseys across Canada, the equivalent of one meal will be donated to Food Banks Canada.
