Litehouse Launches New Look


SANDPOINT, Idaho — Litehouse, Inc. has introduced a refreshed packaging design for its core line of dressings and dips.

Following consumer research and testing, the new design and colour palette was created with consumers in mind and underscores the company’s commitment to taste, freshness and real ingredients. Custom, top-down food photography illustrates the real ingredients in every product and puts Litehouse’s award-winning flavours in the spotlight.

“The employee owners of Litehouse take great pride in our products and the new design highlights great taste, real ingredients and nutrition claims, as well as the versatility of our products — which we know is important to consumers,” says Jim Frank, president and CEO of Litehouse. “We updated our branding with the consumer in mind and invested in research to ensure the final product would appeal to brand loyalists and new consumers alike.”

The initial refresh focuses on 53 SKUs in the U.S., followed by Canada and Mexico. The new packaging is set to roll out across the U.S. by year-end 2017.

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