OAK BROOK, Ill. — October wasn’t a good month for McDonald’s Corp., when reported global comparable sales were down 1.8 per cent, marking the first time the figure has dropped since 2003.
U.S. comparable sales were down 2.2 per cent, which the company attributed to a modest consumer demand and increased competition.
In Europe, comparable sales fell 2.2 per cent, and in the Asia/Pacific, Middle East and Africa regions, sales were down 2.4 per cent. The numbers reflect stores in operation for at least 13 months, including those temporarily closed.
“The McDonald’s system remains focused on serving the evolving needs of our more than 69-million customers daily,” said Don Thompson, McDonald’s president and CEO. “Though October’s sales results reflect the pervasive challenges of today’s global marketplace, I am confident that our strategies and the adjustments we are making in response to the current business headwinds will build sales momentum and drive sustained, profitable growth.”