MILFORD, Conn. — As Canadians prepare to salute war veterans this Remembrance Day, Subway executives in the U.S. are celebrating Veteran’s Day by partnering with Wounded Warrior Project (WWP), a non-profit organization that aims to “honour and empower wounded warriors.”
“Teaming up with Wounded Warrior Project lets us say ‘sthank you’s to the men and women who have sacrificed so much for our country,” said Jeff Larson, VP of Global Marketing, Marketing Development and Activation at Subway.
“We have over 300 locations serving U.S. military bases around the world as well as many franchisees who are also veterans in our system.”
Subway’s Jared Fogle will visit Naval Support Activity Bethesda, which houses the Walter Reed National Military Medical Center on Saturday, to help launch a program honouring veterans through a partnership with WWP. The collaboration will result in inspiring stories from WWP on Subway.com and Facebook.com/Subway. The chain will also donate $111,112 to WWP to fund programs focused on economic empowerment.
Meanwhile, Subway has a special program for “enterprising military veterans” that’s been designed to reduce costs associated with buying a franchise.