TORONTO — McDonald’s Canada has partnered with Peace Collective to create a collection of McHappy Day merchandise.
For the debut of this partnership, which will take place on the 26th-annual McHappy Day on May 8, Peace Collective has designed the McHappy Day x Peace Collective collection that includes limited-edition t-shirts, socks, mugs and tote bags. The collection will be available for purchase at participating restaurants on McHappy Day, with all proceeds from the sale of the McHappy Day x Peace Collective collection going to Ronald McDonald House Charities Canada (RMHC) and other local children’s charities.
“We want to inspire as many people as we can to participate this year and are ecstatic about our partnership with Peace Collective to help us create an even bigger wave of support,” says Michelle McIlmoyle, senior national Marketing manager, McDonald’s Restaurants of Canada. “Along with the new swag collection, we want to tap into the goodwill of Canadians from coast-to-coast to make their own public pledge, as every pledge can inspire others to help families stay together while their child is being treated at a nearby hospital.”
On McHappy Day, $1 from every Big Mac, Happy Meal and hot McCafé beverage sold helps families and children across Canada. Customers can also contribute by ordering McHappy Day menu items through McDelivery with Uber Eats and SkipTheDishes.
RMHC’s 15 Ronald McDonald Houses and 16 Family Rooms in Canada give families a place to stay together when they have to travel for their sick child’s treatment. Last year, McDonald’s restaurants, together with Canadians, raised more than $6.1 million on McHappy Day alone.