TORONTO — McDonald’s is looking to cash in on one of eastern Canada’s most beloved dishes. The company’s restaurants throughout Atlantic Canada will offer a fish-and-chips meal — a two-piece serving of wild-caught battered Atlantic haddock, served with McDonald’s fries and a special tartar dipping sauce.
The promotion will run until Aug. 20 and, during that time, McDonald’s Canada estimates it will use about 32,400 pounds of haddock.
“The Atlantic haddock used in the fish-and-chips meal is supplied by High Liner Foods out of Lunenburg, N.S.,” the company wrote in a press release. “Harvested from Canadian waters off of Nova Scotia, the fish is certified by the Marine Stewardship Council to be sustainably caught. That certification is based on strict auditing processes to determine that every fishery has been assessed on its specific impacts to wild-fish populations and their ecosystems.”