OAK BROOK, Ill. — McDonald’s USA has launched its first national deal promotion on the Washington, D.C.-based daily-deal website LivingSocial.
The deal, available only to LivingSocial members, offers a US$13 voucher booklet, redeemable for five individual Big Macs and five individual large french fries. Buyers will receive voucher booklets in the mail, redeemable at participating McDonald’s restaurants nationwide.
“LivingSocial is the perfect partner with whom to offer our first daily deal and the largest-ever national fast-food deal [and] this deal hits the sweet spot for both personal purchases and holiday gifts,” said Peter Sterling, vice-president, Marketing, McDonald’s USA.
LivingSocial offers daily deals to its members who subscribe via email. Purchasers are usually e-mailed their redemption vouchers the following business day. LivingSocial retains a percentage of the deal revenues.
