MONTREAL — Nespresso unveiled its newest boutique at Yorkdale Shopping Centre — the fourth store to open in the Toronto area. Later this month, a fifth location will open at Sherway Gardens. The expansion of the brand in Canada is part of the company’s strategy to grow its physical presence and gain greater market share.
The 2,400-square-foot Yorkdale Nespresso boutique features a distinctive storefront and u-shaped tasting space. Both Yorkdale and Sherway boutiques were designed by Goring and Straja Studio in Italy, and will offer customers a recycling collecting point where they can quickly and easily return their used coffee capsules.
“We are excited to open our new boutique in Yorkdale, one of the most popular luxury malls in Canada, and continue to deliver quality coffee at locations that are convenient for our customers,” said Jean-Luc Valleix, president, Nespresso Canada. “Since we opened our first boutique in Canada in 2009, we’ve built a strong customer base and have been welcomed by coffee lovers across the country. We look forward to expanding our offering and building a stronger connection to our brand.”
Following the opening of the brand’s Montreal flagship store in 2009 and the Toronto flagship store in 2013, the Swiss company set its sights on expansion in Canada. Nespresso now has 15 boutiques across the country. An expansion into Western Canada, particularly Vancouver, and sustained growth in Quebec is currently underway with plans to open new locations in 2016.
Nespresso has also recently expanded in Canada through the opening of temporary pop-up boutiques. The mobile Nespresso Pop-Up boutique has been travelling across the country since November 2014. The next stop is scheduled for September 5 at the Upper Canada Mall in Newmarket, Ont.