The chain saw 20.3-per-cent growth in same-store sales in April, led by a 30.1-per-cent increase in its 15 corporate locations. To top off what the chain is calling a banner year, the customer count was up 13.7 per cent year-over-year. The encouraging numbers are linked to the brand’s growing line of poutine, which recently expanded to include butter chicken and braised beef varieties. The company also reported increased popularity of its classic, Works and Veggie works poutine.
“New York Fries was the first QSR to nationalize Quebec’s delicacy,” says Jay Gould, president and founder of the brand. “Since adding poutine to our menu more than 20 years ago, many Canadians have grown up with our poutine and continue to seek us out for their ‘fix.’ Extending our menu in this way cemented our position as the premium french fry purveyor and put us squarely in the meal business. It has proven to be a real game changer.”
The brand also credits its “Poutine Perfected” media campaign for its success. The humorous advertisements were narrated by Canadian actor Gordon Pinsent and compared poutine to amusing incidents such as finding a perfect pair of designer jeans for a kitten or having a bubble bath.