MANHATTAN BEACH, Calif. — Self-described American entrepreneur Brad Newman has launched a ReviewerCard program, so an online review writer can let a business rep know its business may be critiqued.
“ReviewerCard is a first-of-its-kind membership card and community for reviewers. Among our members are the most active users of many of today’s popular review sites. Members enjoy use of exclusive membership card and access to frequent networking events held throughout the year,” reads an explanation of the idea on the company’s website.
The $100 card is purported to guarantee members premium service at restaurants, bars and other businesses.
This comes as foodservice operators have been carefully monitoring online reviews, with some reportedly trying to write fake reviews of either their restaurants or their competition. In an effort to crack down on fake reviews, Yelp has introduced a consumer alert label to appear on the pages of businesses caught buying reviews.
Critics doubt the special card will guarantee premium service, saying it could be used to get free food and good service in exchange for the possibility of a good review.
Watch the video from the reviewercard.com and tell us what you think.
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