Ontario Pizzeria Spawns TV Series


TORONTO — Dino Ciccone, a 53-year-old London, Ont., pizzeria owner, is preparing to star and executive produce his own series, dubbed The Pizza Rider, according to Macleans.ca.

The proposed series will feature Ciccone riding across North America on a Harley and helping families revive old-fashioned pizzerias. “The show has 30 to 40 million potential viewers. I crunched the numbers. Everyone loves pizza,” the rising star tells Macleans.

The pizza owner knows the trade from working in the business since he was a teen, but East Town Pizza was acquired by Ciccone in 1990 with his brother and brother-in-law. In 1995 the family won the award for Best Pizza in Canada, followed by the World’s Best Pizza title in 1996 — the first two of some 20 awards in total.

For the complete Macleans’ story, click here.


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