TORONTO — As a founding partner of Kids Help Phone, Parmalat Canada is celebrating 30 years of supporting the charity. During this time, the company and its employees have raised and donated more than $4.2-million towards providing counselling, referrals and information to Canadian youth in distress.
“When I arrived in Canada in August 2018, I was shocked to discover how serious the issue of mental health was, the scale of the problem and how it manifests itself with so many young people resorting to taking their own lives,” says Mark Taylor, president and CEO of Parmalat Canada. “It’s important for us to have a positive social impact and make sure Kids Help Phone remains open and available for all youth in Canada in any moment of need or crisis.”
Thanks to Parmalat’s donations, Kids Help Phone has evolved from a simple phone line to a fully accessible support service available in English and French languages through phone, text and a live-chat platform.
“For 30 incredible years, Parmalat Canada’s dedicated support continues to ensure that Kids Help Phone’s services are always open for the thousands of young people who connect with our services every day,” says Katherine Hay, president and CEO of Kids Help Phone. “Together, we can profoundly improve the mental health and well-being of young people in Canada. We must show up for youth — they need us now more than ever.”