PepsiCo Canada Named Exclusive National Beverage and Snack Provider of Subway Canada


TORONTO — Subway Canada has partnered with PepsiCo Canada to bring the company’s food-and- beverage portfolio — including brands such as Pepsi, Gatorade, Tropicana, Pure Leaf, Mountain Dew, Lay’s, SunChips, Miss Vickie’s, Doritos and Ruffles — to Subway locations across the country. The agreement builds on the long-standing relationship between Subway Canada and PepsiCo’s Frito-Lay products.

“It’s a perfect combination, bringing together Canada’s largest sandwich chain with Pepsi, the country’s favourite cola choice, as well as the rest of PepsiCo’s popular food and beverage brands,” said Kathleen Bell, director of National Marketing, Subway Restaurants Canada. “Subway Canada and PepsiCo Canada will partner on exciting new innovations, unique consumer engagement programs and powerful brand activations to further enhance the Subway customer experience.”

One key element of the new partnership will give customers customization options with the installation of Pepsi Spire — a touchscreen, state-of-the-art fountain beverage dispenser that allows customers to create a multitude of personalized drinks using a combination of PepsiCo’s carbonated and non-carbonated beverages and zero-calorie flavour shots. The partnership will also bring promotional opportunities with premier sports leagues, including the NHL, and more Frito-Lay snack options.

Conversion to the new PepsiCo brand choices is currently underway at Subway Canada restaurants and will be completed in all 3,200 Canadian outlets by spring 2016.

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