ZUG, Switz. — The Popeyes brand and Centras Group have plans to develop and open dozens of Popeyes restaurants across Kazakhstan in the coming years.
The launch in Kazakhstan is expected to lead to major investment in market-leading talent. Centras Group’s Popeyes business plans to create thousands of new jobs, spanning critical operational roles in construction, supply chain and distribution, as well as provide a direct boost to the Kazakhstan hospitality sector by hiring talent to prepare and serve Popeyes world-famous products to guests.
“We’re excited to introduce our iconic Louisiana-style chicken to guests in Kazakhstan with Eldar Abdrazakov, a highly reputable local investor,” says Thiago Santelmo, president, RBI EMEA, parent company of Popeyes. “This is the first deal for Popeyesin Central Asia, representing a gateway for the region and opening-up new expansion opportunities for the brand in the coming years.”
“We are extremely proud to announce the signing of the agreement granting us the exclusive rights to operate Popeyes in Kazakhstan, a beloved brand that has brought moments of celebrations to guests globally,” says Eldar Abdrazakov, owner of Centras Group. “Chicken is one of the largest and fastest growing categories in the country and is expected to grow rapidly in years to come, and we are confident that guests will love their fried chicken from Popeyes.”