TORONTO — Andrew Rodricks is the new vice-president of Sales and Marketing at R.E.D.
Rodricks will be responsible for the leadership of sales-and- marketing activities at R.E.D., such as the R.E.D. Report, catalogues and member flyers as well as developing a number of new initiatives associated with the five-year strategic plan of R.E.D. He will also be directly responsible for all member communications and member business reviews, as well as new member recruitment.
Rodricks is a well-known figure in the foodservice-equipment industry with more than 20 years of experience. The first few years were spent as a chef in some of the top restaurants and hotels in North America. He then moved to the food-manufacturing industry where he spent 10 years working in various capacities and was instrumental in growth through the operations, supply chain and national multi-unit sales departments. He most recently worked for Trimen Food Service Equipment, specializing in restaurant equipment and smallwares.
