MONTREAL — Second Cup Café has launched its Breakfast Club of Canada fundraiser nationwide and aims to raise $50,000 for the organization.
Until May 31, guests can make a $1 or $2 donation or round up their bill at participating cafés across the country.
“No child should go to school hungry,” says Cendrine Lavigne, Marketing director of Second Cup. “This campaign is about more than just raising funds — it’s about building a community that comes together to help nurture the potential of the next generation.”
This is the second part of a two-part campaign. Second Cup held an initial campaign in the fall that raised more than $23,000 for the program. Funds raised go directly to Breakfast Club of Canada, which supports more than 3,800 breakfast programs nationwide.
“We believe that helping children get the energy they need to learn is a collective responsibility, and we are truly grateful for the relationship we have built with Second Cup, who share our commitment to putting children first,” says Tommy Kulczyk, president and Chief Executive Officer at Breakfast Club of Canada. “Breakfast Club of Canada is thankful for Second Cup’s support and the dedication of its employees in reaching more children across Canada.”
