The company is offering community organizations that teach about or connect families to more natural foods the chance to apply for grants to continue their programs. Hellmann’s offer is a response to a company-run survey that found that more than 80 per cent of respondents preferred real, locally available cuisine.
“It’s clear that Canadians care about eating food made with simple ingredients, but they could use some help incorporating real food into their daily lives,” said Stephanie Cox, senior brand manager for Hellmann’s. “Hellmann’s is committed to making it easier for Canadians and their families to enjoy the pleasure of real food.”
According to the Toronto Star, organizations eager for a piece of the hefty $100,000 pie can apply to obtain funding for events as small as educational outings to local farmer’s markets, or as big as opening greenhouses.
Hellmann’s has committed itself to the Real Food Movement by pledging to simplify its ingredient list and switch to Canadian free-run eggs to produce its salad dressings.
For more information on the Real Food Movement and Real Food Grants, click here.