SEATTLE — Starbucks Coffee and The New York Times announced a digital news experience for the Starbucks mobile app.
“We see a future in which the Starbucks retail experience seamlessly extends to the mobile devices our millions of customers carry with them every day,” said Howard Schultz, chairman, CEO, Starbucks. “Our relationship with The New York Times is the perfect example of bringing this vision to life. We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it.”
The New York Times top news of the day as well as a selection of other articles addressing key social, political and economic issues will be available free via the Starbucks mobile app for the 10 million My Starbucks Rewards loyalty members. These customers will also have the opportunity to earn “Stars” through paid digital and print subscriptions to The New York Times.
The agreement with The New York Times links more than 7,000 company-operated Starbucks stores in the U.S. with the 10 million My Starbucks Rewards loyalty members.