SEATTLE — Starbucks’ Cold Brew Coffee is set to launch March 31 in select U.S and Canadian cities, following successful tests in Boston and San Francisco.
“Iced coffee and espresso beverages have a stronger, roastier flavour with a bit of nuttiness that comes from brewing with hot water,” said Michelle Sundquist, of Starbucks’ research and development team. “Our Cold Brew is smooth and rich; it’s very refreshing with chocolate and light citrus notes.”
Cold Brew is coffee steeped using cool water, while traditional iced coffee is made by brewing hot coffee at double strength and pouring it over ice. Starbucks Cold Brew Coffee combines coffee beans from Latin American and Africa, and is specially designed by the Starbucks coffee team and brews for 20 hours.
Starbucks’ Cold Brew will launch in more than 2,800 stores in the Northeast, Mid-Atlantic and Midwestern U.S states, and in Toronto, Vancouver and Calgary.