Starbucks Re-launches Digital Store

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SEATTLE — First came the new logo, and now Starbucks has re-launched StarbucksStore.com, to make shopping for coffee, tea and merchandise more convenient.

“The redesign of the Starbucks Store was driven by customer feedback, and we’re excited to share some of the best products from across the company with customers and give them the opportunity to shop online when it’s most convenient for them,” said Stephen Gillett, chief information officer and executive vice- president of Digital Ventures at the chain.

Customers who shop on the site are eligible for exclusive promotions and can purchase products that aren’t available in Starbucks stores, including electrical brewing equipment, bulk quantities of Starbucks Via Ready Brew, other Starbucks coffees and loose-leaf Tazo teas.

Customers who are My Starbucks Rewards Gold level members are being offered free two-day shipping through to Aug. 31.


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