PHOENIX — Subway is set to bring Mobivity Holdings Corp.’s targeted print advertising, data aggregation and insight engine to its restaurants in Canada, Ireland and the U.K. through an international license expansion. The expansion follows the significant success of the program within the U.S.
“This is an exciting opportunity for us to expand on the data that we use to inform our marketing campaigns,” says Carissa Ganelli, Chief Digital Officer of Subway. “Over the last few years, our U.S. guests have loved receiving personalized offers based on what they purchased, with each redemption enabling us to give our guests more of what they want. We are excited to expand this to an international market and to continue delivering the delicious experiences that our guests expect.”
With this expansion, Mobivity is leveraging machine learning within its Recurrency platform to better target and personalize marketing campaigns to Subway guests in more than 30,000 restaurants worldwide.