TORONTO — Subway Canada is launching its Never-Miss-Lunch programon June 23 to provide children with access to food. The one-day event will donate $1 from every footlong purchased to Food Banks Canada. Subway Canada is also hosting its first virtual concert with Loud Luxury to raise awareness for child hunger on the chain’s Twitter channel.
Donations from the event will support Food Banks Canada’s After-the-Bell program, which helps fill the nutrition gap for children during the summer months. The program will help provide approximately 150,000 food packs to children in need.
“We’re excited to have Loud Luxury perform in our first-ever virtual concert for Never Miss Lunch. Their enthusiasm for the cause is truly heartwarming and we hope that those watching at home will feel the same excitement to take part,” says Cristina Wells, Subway Canada country director. “By purchasing a footlong and tuning into the concert on June 23, everyone in Canada can participate and make a difference for kids in communities like theirs.”
“After the Bell program is an important lifeline for kids and parents with limited access to nutritious food in the summer. This program would not exist without the support of sponsors like Subway Canada,” says Chris Hatch, Chief Executive Office for Food Banks Canada. “Through this program, Food Banks Canada provides support to more than 3,000 foodbanks and food programs across the country.”
“We perform all around the world, but Canada will always be home. When Subway asked us to be part of this event and support Canadian kids in need, we were on board right away,” says Andrew Fedyk of Loud Luxury.
“I can’t think of a better way to spend lunchtime than performing for our fans and doing something great for kids who need our help this summer,” says Joe De Pace of Loud Luxury.
The duo is also donating $10,000 to Food Banks Canada as part of their support of Never Miss Lunch.