MIAMI — Subway has revealed leadership transitions that continue to build on the brand’s strong momentum and drive its transformation journey.
After an 18-year tenure, Subway’s president of North America Trevor Haynes has announced that he will leave the company at the end of the calendar year. Haynes, who joined Subway in 2006 as territory manager in Australia, has worked across several continents and held significant leadership positions during his time, including Chief Business Development Officer and interim CEO.
“Trevor has played a pivotal role in shaping the brand’s vision, strengthening our position in the market, and enriching the lives of our guests, franchisees and employees,” says John Chidsey, CEO of Subway. “We’re immensely grateful for his numerous contributions to accelerate our brand transformation strategy in North America and know the positive impact of his leadership will continue to shape Subway for many years to come.”
Douglas Fry, country director of Subway Canada, will assume the role of president of North America, effective September 5. For the remainder of the year, Fry and Haynes will work closely to ensure a smooth transition.
In just two years at Subway, Fry has demonstrated tremendous success in Canada, as the region continually achieved record-breaking average unit volumes and positive traffic trends. In addition, Fry brings more than 20 years of restaurant and consumer-packaged goods experience to the position, previously holding senior leadership roles at McDonald’s, Recipe Brands and Kraft Heinz. The brand is actively working to identify his successor in Canada.
“Doug’s impact in Canada has been nothing short of remarkable, and I’m excited to see him continue building on our growth and progress in North America as he steps into this new role,” says Haynes. “I was honoured to play a role in selecting Doug as my successor and I’m confident that he will make a meaningful impact on the brand’s future.”
Additionally, Subway’s former Global Chief Marketing Officer, Carrie Walsh, recently transitioned to a new role as president of EMEA. Walsh is responsible for overseeing all functions across 50 countries and territories with more than 6,200 franchised Subway locations, including operations, finance, marketing and development.
Furthermore, the company’s former EMEA president, Mike Kehoe, will return to the U.S. as Global Chief Development Officer – a new role for Subway, focused on setting the global strategy for traditional and non-traditional development. During his tenure in EMEA, Kehoe has made significant contributions to the continued development, profitability and expansion of the brand in the region. He was also instrumental in the company’s international expansion, signing master franchise agreements in seven countries, representing nearly 3,000 future restaurant commitments. He will assume the new role on October 16.
Lastly, Subway has promoted Cristina Wells as senior VP of U.S. Marketing. Wells joined the U.S. marketing team in 2021 as VP of Strategy and Planning after spending five years with Subway in Canada in both marketing, strategy and operation roles.
