VAUGHAN, Ont. — Swiss Chalet is celebrating its 70th anniversary with the release of its first merchandise lineup, The Retro Summer Collection, available now on merch.swisschalet.com. Inspired by Canadian summers, the collection includes an array of summer staples.
Inspired by menu art from the first location on Bloor Street and Bedford Road in Toronto and a vintage ad from the brand’s early days, the lineup of apparel and accessories pays homage to the restaurant’s roots.
“Over the last 70 years, Swiss Chalet has woven a rich story, deeply rooted in the lives and hearts of Canadians across the country, so we’re proud to offer this collection as a piece of our shared history,” says Franco Tascione, Chief Operating Officer, Swiss Chalet.
“The Retro Summer Collection exudes nostalgia and a retro-cool style, a nod to the Swiss Chalet experience which is often brimming with fond memories, warmth and a sense of comfort,” says Beatrice Robertson, senior director of Marketing, Swiss Chalet.
