TORONTO — On October 5, McDonald’s Canada will recognize teachers and education support staff across the country by giving them a free medium McCafé Premium Roast coffee or tea at participating restaurants. To celebrate World Teachers’ Day, the nationwide initiative forms part of McDonald’s ongoing commitment to its communities by acknowledging that teachers and education support staff have worked tirelessly to create a welcoming environment for students during the COVID-19 pandemic.
“During the pandemic, public appreciation for teachers and education support staff has never been greater and during extraordinary times like this, we know a little appreciation can go a really long way,” says Catherine Crozier, head of McCafé Strategy, Marketing and Brand Innovation. “The offer for a free McCafé coffee or tea for teachers on World Teachers’ Day is a small expression of our immense gratitude for our education community across the country working tirelessly to keep our kids learning during this very difficult time.”
Throughout COVID-19, together with its franchisees and suppliers, McDonald’s Canada has been finding ways to support its communities. To date, this has included the donation of more than 325,000 lbs. of food to local food banks and other charities, and the supply of more than 2.7 million free coffees to frontline healthcare and emergency-service workers.
In May, McDonald’s Canada conducted #FriesforGood, a nationwide initiative and, with the help of Canadians, donated a portion of the proceeds from all fries sold to the Canadian Red Cross. In only two weeks, the initiative raised more than $1.1 million.