We Know Training and Diplomat Consulting Partner with CannSell for Cannabis Service Training Program


EDMONTON — The Canadian cannabis industry is advocating for the approval of regulated cannabis consumption sites within the food-and-beverage industry. In anticipation of cannabis-consumption spaces opening in municipal and provincial jurisdictions across Canada, two Edmonton-based companies, We Know Training and Diplomat Consulting, have come together in partnership with CannSell to create a first-of-its-kind training program.

Similar to alcohol service, the new program will provide necessary regulated training and certification for restaurateurs, cocktailers, servers, bartenders and coffee baristas in safe and regulated service of cannabis in public consumption spaces. The training will give regulators and consumers confidence with cannabis-infused dining experiences in restaurants, bars and beyond.

“We believe we will see municipal and provincial governments begin to ease zoning and licensing for public cannabis consumption within the next year across the country. We know 27 per cent of the world’s population want a cannabis tourism experience — why not invite them here to Canada to enjoy an infused food, beverage, and spa experience? Working with We Know Training in partnership with CannSell allows us to create the training programs the hospitality sector will need to meet their servers’ needs when these regulation changes come. Canada will be ready to safely welcome the world as a cannabis tourism leader and serve Canadian consumers in a safe and regulated way,” says Nathan Mison, founding Partner of Diplomat Consulting.

“We Know Training is ready to meet the timelines and needs of the cannabis industry as regulations change and the need for a cannabis server training program emerges,” says Chris LaBossiere, CEO of We Know Training. “We are pioneers in building compliance solutions for regulated industries. With our deep industry experience delivering Selling it Right BC and owning and operating CannSell Ontario, we are well-equipped to create a cannabis certification program that protects the public and creates boundless new opportunities in the sector.”

Diplomat Consulting and We Know Training plan to have a training program complete to coincide with the opening of cannabis-consumption spaces in the first quarter of 2024. The program could be available earlier if cannabis-consumption spaces at live events and festivals are legalized for summer 2023 in Alberta.

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