DETROIT — Wing Snob, the fast-casual, never-frozen chicken-wing concept, continues on its path of rapid growth with franchise expansion throughout the U.S. and Canada. Under the leadership of co-founders Brian Shunia and Jack Mashini, Wing Snob’s approach to development and operations has led to substantial growth in the past year.
The brand crafts made-to-order traditional and boneless wings, using only premium, all-natural, never-frozen, and hormone-free chicken, boasting plant-based options and a lineup of 15 sauces.
Wing Snob successfully opened 18 franchise locations in 2023. With a total restaurant count of 41 locations at the start of 2024, the momentum continues with an impressive pipeline boasting more than 100 additional national openings slated through 2025. To reach this goal, Wing Snob is strategically navigating both established and emerging markets, with several deals currently in development across Wisconsin, Kentucky, Illinois, Florida, Ohio, Texas, Michigan and Canada.
Its re-vamped franchise portal, digital brand manuals, and sophisticated training system — coined Wing Snob University — simplify the franchisee process. Wing Snob’s explosive growth not only solidifies its status as a national powerhouse in the making but also symbolizes the triumph of visionary entrepreneurship in the competitive restaurant landscape of 2024.
“Our multi-unit franchisees have allowed us to catch fire in record time,” says Mashini.
“It’s important for our group to target the right franchisees who are invested in the restaurant industry to not only grow our brand but to also spread the Wing Snob mission of high quality, quick-service chicken wings,” adds Shunia.
Wing Snob’s menu boasts a diverse array of offerings, ranging from classic traditional and boneless wings to chicken sandwiches, tenders, and crispy chicken minis. The menu features a curated selection of 18 distinctive flavour offerings, including favourites such as Chicken & Waffles, Snobby Q, Jamaican Jerk, and Hot AF. Keeping up with current culinary trends, the brand has expanded into the plant-based arena, offering cauliflower wings and chicken tenders crafted from Beyond Meat.
