MISSISSAUGA, Ont. — Subway Restaurants has brought NHL defenseman Brent Burns to its restaurants through virtual technology.
In order to inspire customers to get creative with Subway’s Pepsi beverages, the QSR recently featured Burns on the Pepsi Spire touchscreen at one of its Quebec locations. The hockey superstar virtually interacted with guests and surprised them by bouncing off the boards, learning French and sharing some funny comments on Canada’s favourite sport.
“I’m a huge fan of the Pepsi Spire machine at Subway Restaurants,” says Burns. “I like to think of myself as a unique guy and Spire lets me add my own personal touch to my beverage. I also love the element of surprise and got a big kick out of seeing how Canadians responded. It has been cool to interact with Subway guests via the Pepsi Spire machine — I’m having a blast doing it, and the reactions are priceless.”
Pepsi Spire is Subway’s innovative beverage fountain, which offers guests hundreds of drink combinations. It can simultaneously pour up to three flavour shots (lemon, vanilla and cherry) and includes customers’ favourite soft drinks, such as Pepsi, Brisk Iced Tea and Mountain Dew.
“Brent’s authentic style, love of the game and ability to mix things up made for a natural fit to connect and engage with our guests through Pepsi Spire,” says Cristina Wells, senior director of National Marketing, Subway Restaurants Canada.
