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Labatt Enters Partnership with NHL

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TORONTO — Labatt Breweries of Canada and the National Hockey League (NHL) announced a multi-year partnership, naming Budweiser an official beer of...

Tim Hortons Launches Limited Edition NHL Cups

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TORONTO — Tim Hortons has unveiled seven new reusable, collectable cups featuring the official NHL mascots of the league’s Canadian teams. For a limited...

Montreal Canadiens to Open Canada’s Largest Restaurant

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MONTREAL — The Montreal Canadiens have announced plans to open two restaurants through a partnership with Cara Operations Ltd. — the first next to...

Subway Restaurants Teams up with NHL’s Brent Burns

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MISSISSAUGA, Ont. — Subway Restaurants has brought NHL defenseman Brent Burns to its restaurants through virtual technology. In order to inspire customers to get creative...

Tim Hortons Sponsoring World Cup of Hockey 2016

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OAKVILLE, Ont. — Tim Hortons is celebrating its sponsorship of the World Cup of Hockey 2016 in restaurants across the country through new cup...

Boston Pizza Introduces All-Meat Wings

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MISSISSAUGA, Ont. — Boston Pizza International has launched new All-Meat Wings, with twice the meat and no bones, supported by a national marketing campaign...

The Jets Return Boosts Winnipeg Restaurant Sales

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WINNIPEG — An African-themed restaurant is enjoying an upswing in business that the owner attributes to the return of the NHL’s Winnipeg Jets. “The...

Tim Hortons Scores in Pittsburgh and Long Island

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DUBLIN, Ohio — NHL fans in American cities like Pittsburgh and Long Island, N.Y., can now enjoy what Canucks have been enjoying for years...