Aegis Brands Completes Acquisition of Bridgehead Coffee

Steven Pelton, CEO of Aegis Brands and Tracey Clark, Chief Culture Officer of Bridgehead Coffee

OTTAWA — The Second Cup Ltd. (Aegis Brands) has completed its acquisition of Ottawa-based specialty-coffee company Bridgehead Coffee. 

The $9.5-million acquisition marks the company’s first since it announced its new operating strategy in November 2019. 

“We’re delighted to welcome Bridgehead into the Aegis portfolio of brands as our first acquisition,” says Steven Pelton, CEO of Aegis Brands. “Bridgehead has forged a unique culture and identity in the Ottawa region that resonates with both customers and employees, and is poised for growth. As well, we expect Bridgehead’s best practices will benefit our Second-Cup brand over time. We look forward to working with Bridgehead’s team to help fuel that growth in the months and years to come.”

Bridgehead will continue to operate as an independent brand under the Aegis umbrella. Kate Burnett has assumed executive leadership of Bridgehead as COO, while Tracey Clark, Bridgehead’s president and CEO since 2000, will lead the preservation of Bridgehead’s values in her new role as Chief Culture Officer.

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